We learned in class the 'secret' theory to a strong news article, and the first few steps involves creating the first four paragraphs to be the strongest building blocks for the rest of the story. An article in The Independent, James Murdoch Signals Reduced Role for His Family's Newspapers by Stephan Foley, is an excellent illustration...of what NOT to do.
Though I still struggle with those building blocks myself, I could tell that Foley had yet to discover that secret (!!) theory. That and dictionary (or heck, spell check); his article had five spelling errors, two of which were in the lede! Take Foley's second paragraph though:
Rupert Murdoch, son of Australian newspaper owner, built News Corp into one of the most formidible newspaper businesses in the world, owner of The Times and The Sun in the UK and, since 2007, The Wall Street Journal in the US. But at an investor conference in Barcelona yesterday, his son--who is now chairman of News Corp's businesses in Asia and Europe--said that the company's newspapers and journalism would decline in importance.
Continue reading "What's up with newspapers? I dunno, lemme read 3 more paragraphs to find out..." »
When I read earlier this week about Lou Dobbs leaving CNN, I couldn't believe it. But what even surprised me the most is the headline of an article in the Telegraph,





