It's no secret that I'm a TV geek. (Evidence: here, here, here, here and here.) But even those who aren't narrative nerds who love to watch serials in expectation of the next big plot twist have plenty of reason to love Chuck.
For those who don't know Chuck, Chuck is the only quirky hour-long comedy about a Stanford flunky who works at a Geek Squad-style entity while solving top secret CIA investigations. Chuck is also unabashedly for the children of the '80s. Guest stars include Scott Bakula of Quantum Leap and Chevy Chase of the SNL and the Vacation franchise.
For those of you not obsessively following the story, Chuck was slated for the chopping block earlier this year. The niche television show faces the same conundrum that killed Arrested Development and has threatened both LOST and Gossip Girl--tons of web viewers, tons of iTunes downloads, low ratings in their broadcast slot.
What saved Chuck? Hint: Five Dollar, Foot-long. Yep, thanks to special sponsorship deal with Subway, Chuck will be getting another 13 episodes--not a full season, but hey it's still breathing. What could this sponsorship deal look like?